The Claire Powell brand was established in Australia 1999 with the introduction of the Claire Powell flip-flops selling to such places as Surf Dive and Ski. Teenage girls flocked to buy their pretty Claire Powell’s.

2006 the brand was selling to David Jones, Claire Designed her beautiful women’s beachwear for the David Jones swimwear department; many women today will remember their purchases during these years.

2016 Claire moved into digital printed clothing, summer kaftans short and long and summer kaftan tops.

Now in 2020, the Claire Powell resort wear is manufactured in India by premium tailors at international export businesses with excellent work policies where they care for their staff, this is very important to Claire. Over the years Claire has got to know many of the workers and enjoys to visit India.

The fabric Claire has chosen to use is modal or viscose, which is 50% more absorbent than cotton. Micro pores inside the fabric absorb any water and perspiration. These fabrics are beautiful silky and soft with an elegant, luxurious look and feel, which is suitable for our hot summer climate and wearing close to your skin.